GfK Technologies
GfK ConsumerScope continuously monitors purchasing behavior in the area of consumer electronics / IT / telecommunication products.
With the household panel questions such as the following are answered:
- What products does the consumer already own?
- How and for what purpose does he or she use these products?
- How satisfied is he or she thereby?
- When does need arise?
- Where is there still potential?
- With what experience, expectations, and attitudes does the consumer make his or her decision?
The following categories are part of the survey program:
Consumer Electronics
- Color televisions
- Videorecorders
- DVD players / recorders
- Camcorders / videocameras
- Digital cameras
- Navigation devices
Information technology
- Personal computers / laptops / notebooks
- Printers / multifunctional devices
Telecommunication
- Mobile telephones / cell phones
- Fixed net telephones
- Fax machines
Contact
GfK Panel Services
GfK TechnoScope
+49 (0)911 395-3117
consumerelectronics@gfk.com