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GfK Technologies

GfK ConsumerScope continuously monitors purchasing behavior in the area of consumer electronics / IT / telecommunication products.

With the household panel questions such as the following are answered:

• What products does the consumer already own?
• How and for what purpose does he or she use these products?
• How satisfied is he or she thereby?
• When does need arise?
• Where is there still potential?
• With what experience, expectations, and attitudes does the consumer make his or her decision?

 

The following categories are part of the survey program:

Consumer Electronics

• Color televisions
• Videorecorders
• DVD players / recorders
• Camcorders / videocameras
• Digital cameras  
• Navigation devices

 

Information technology

• Personal computers / laptops / notebooks
• Printers / multifunctional devices

 

Telecommunication

• Mobile telephones / cell phones
• Fixed net telephones
• Fax machines