• Divisions
  • GfK Entertainment
  • GfK Living / Retail
  • GfK Mobility
  • GfK CharityScope
  • DMP (Direkt Marketing Panel)
  • Stationery
  • Lottery
• markets
• Instruments and Tools
• achievements
• panels
• contact

Target-group analyses

Who are the online purchasers and who are the customers in the individual categories? And from which Web suppliers do they buy? Quantitative information on the number of purchasers and the purchasing behavior of individual target groups enable the recognition of sales potential.

GfK WebScope offers segmentation possibilities according to:

• Socio-demographic target group
• Life-style typology (Euro-Socio-Styles)
• Media usage (TV/radio/print/Internet)
• Purchasing behavior