Market volume and trends

How large is the e-commerce market in Germany and how is it developing? On the basis of the continuous recording of purchasing behavior in an established sample of Internet users, GfK WebScope delivers detailed and empirically sound measures according to individual product ranges and relevant Web suppliers. These measures deliver important input for our clients’ marketing planning.

  • Value sales volume
  • Number of purchasing acts
  • Average spending per purchase
  • Number of purchasers
  • Purchase frequency

 

Contact

GfK Panel Services
WebScope
+49 (0)911 395-3668
webscope@gfk.com

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