Customer behavior

How large is the online budget of my customers and how much of that do they spend on my products? From which of my competitors do my customers also buy and what do they buy?

On the basis of the established panel sample and the continuous monitoring, marketing-specific questions on customer loyalty and improved exploitation of customer potential can be answered using the following cross-section and longitudinal section analyses:

  • Total online budget of customers of individual Web suppliers
  • Share of requirement analysis
  • Competitor overlap analysis
  • Repurchase rate
  • Gain & loss analysis
  • Customer utilization analysis

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GfK Panel Services
WebScope
+49 (0)911 395-3668
webscope@gfk.com

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