What is at the bottom of GfK TravelScope? - Methodology
GfK TravelScope: The information database of GfK about traveling behavior
GfK TravelScope collects private vacation journeys with at least one overnight stay and more than 50 km distance to home stay. Therefor 20,000 German households / ca. 45,000 persons are queried - what relates to a base of 34.3 m households (query expansion on European neighbors is possible).
Data collection takes place 4 times a year with a questionnaire containing 8 pages.
Every 4, 6 or 12 months, travel intensity, operating distance, market shares, average prices and market segment volumes (f.e. destinations, travel types) per number of journeys, persons and households as well as travel costs are examined.
Furthermore GfK TravelScope yields information about travel contents, as destinations, travel types, method of transportation, accommodation, booking, information, tour operator and satisfaction. Additionally information about households are collected as well: socio-demography, family life world, lifestyle, micro-geography, use of media and internet.
Your added value by the assignment of GfK TravelScope:
- 20,000 representative households build a fixed sample. That means a bulk of these households answers our questionnaires continuously over years. Thereby we have also the ability to offer analyses that are designed for predefined target groups.
- The sample size allows to regard smaller market segments.
- The quarterly data update allows to react rapidly on market changes.
- Realtime collection in written form assures a high data quality
o Time and calmness to answer the questionnaire
o Detailed information about journeys taken and
journeys planned
o Minimizing loss of memory
- The observation of the same households over periods allows analyses about movements (f.e. in regard to destinations).
- Comprehensive socio-demographic, psychographic, micro-geographic information as well as detailed data about the use of media and internet for every household is available.
- The combination with media data and micro-geography allows to create target group specific marketing plans (both national – TV, print, radio, internet - and regional – tourist office, direct marketing).