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GfK TravelScope: Welcome aboard!

Summary of our products, services, analyses and reports

GfK TravelScope is conceived in such a way as to enable you to set up the information important to you individually in different steps

A. Reporting
B. Analysis
C. Marketing controlling, CRM

on a variety of levels (e.g. total market, destination, benchmarks).

 

A.1.) The starting point for many of our clients

• GfK TravelScope Basic: With this entry-level report you receive a demand-side seasonal market overview for the current travel year. With this report you obtain, in quality unparalleled in Germany, general structures and trends on information, booking and traveling behavior of the German population. Naturally the most important tourism indicators and volumes (number of journeys and value sales) are also shown according to socio-demographic structures.   
• GfK TravelScope Forecast: Up to four times a year you can access the status of Germans’ vacation plans and travel intentions for the subsequent 12 months.

  

A.2.) Depending on the tourism value-creation step along with the GfK TravelScope Basic you can order a number of Benchmark Reports and customer profiles. In arrangement and content the reports on the top performers in the tourism branch are similar to the GfK TravelScope Basic report. The decisive added value is that you see just the contents of your area of interest in comparison to the competition as defined by you.

• GfK TravelScope Sales: e.g. one travel portal like Expedia vs. Opodo and stationary business
• GfK TravelScope Transport: e.g. train passengers vs. air passengers
• GfK TravelScope Operator: e.g. TUI vs. Thomas Cook
• GfK TravelScope Hotel: e.g. pension vs. vacation apartment
• GfK TravelScope Destination: e.g. Netherlands vs. North Sea shore

 

B.) Once you have obtained an overview of the market, the next step is to gain an insight, one that is more in-depth and goes beyond gut feelings, into customers and their requirements. For this purpose too there are various products available depending on objective and problem. What these products all have in common is that they aim, through more in-depth analyses and surveys, to learn significantly more about the strengths and weaknesses of one’s own tourism offers as well as the customers and their behavior.  

• GfK TravelScope Satisfaction: Why, or why not, is this person my customer? How satisfied is the customer and what does he or she expect? Would he or she perhaps even recommend me to others?
• GfK TravelScope Profiling: Who is the customer? Which social milieu and which life phase characterize him or her?
• GfK TravelScope Styles: What types of vacation and forms of travel interest the customer? What values, attitudes and motives does he or she stand for? What media and advertising message does he or she accept?
• GfK TravelScope Media: Which media does the customer use? Through which channels and media does he or she gather information? With which media do you reach which percent of the target group?

 

C.) Last but not least, attention must be devoted to interpretation. With the conviction that nobody can derive as expressive findings from the data as the people who surveyed the data themselves, we offer you the possibility of integrating our research know-how directly into the planning and controlling of your marketing and sales activities. In this connection the following options are available:

• GfK TravelScope Scoring: Statistical transcription of the findings through indices for IT-supported marketing and sales measures (implementation in CRM, client databases, direct marketing activities)
• GfK TravelScope Consultancy: moderated workshops, SWOT analyses, management summaries and presentation of results
• GfK TravelScope Services: Development of individual study designs, questionnaire conception and project coordination

Depending on the different phases of your strategic and marketing process we adapt our information and services to your requirements and possibilities. For an assessment of the tourism demand in Germany that is sufficiently in-depth and enduring (and in order to eliminate seasonal and other special effects such as, e.g., the World Cup 2006 ), we recommend the ordering of at least three years (also retroactive to 2003 possible). And it would be best to have the information in a semiannual cycle (divided between summer and winter), but only if you determine through a cost-benefit estimate the possibility of applying the information profitably.

We would be happy to advise you in this regard!