GfK TravelScope: Database contents

 

Database contents

(each according to number of households, number and value of journeys)

 

                   

 journeys taken

journeys planned

Destinations               X               X
Type of vacation               X

Method of transportation to destination

               X                  X

Method of transportation to destination (with detailed questions on air travel, e.g. departure airport, airline)

               X

Type of accommodation and hotel category

               X

Booking location

               X               X
Type of booking               X
Tour operator               X

Time of booking

               X

Organization form of the journey

               X                X

Information sources before booking

               X

Socio-demography

               X               X

Life worlds and social milieus

               X               X

Media profiles and clusters

               X               X

 


Bookmark and Share