The stationery/office supplies ad-hoc studies: selective surveying is the key to operative results

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You would like to know exactly, for example:

  • Which magazines do buyers of liquid glue, adhesive tape and glue rollers read?
  • How satisfied are buyers of fountain pens six months after purchasing?
  • What was given to whom for Christmas and how were greeting cards and gift tags used in that connection?

Special questions – beyond market volumes, value sales and purchasing figures – require special studies. For this purpose too our stationery/office supplies consumer panel offers access to 10,000 persons aged 10 years and older on a monthly basis. You receive thereby a well-maintained representative sample. Socio-demography, ownership levels of the households and consumer attitudes are already well known and don’t have to be cost-intensively collected at the outset. Connections with the purchases of stationery/ office supplies can be made at any time. But also correlations to other categories (e.g. purchases of books, audio media . . .  ) are possible. Would you like to learn more about the panel methodology? Then just click here.

Your advantage no. 1: custom work.
The survey is "made to measure” for your requirements. You as client determine the length of the questionnaire and – together with our quality control department – the formulation of the questions.

Your advantage no. 2: aiming accuracy.
Proceeding from the exact formulation of the problem, we derive the right sample for you from the stationery/office supplies consumer panel (see above).

Your advantage no. 3: speed.
The surveys can be conducted online or in writing (pencil & paper). The results are available five to six weeks later.

 

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Contact

GfK Panel Services
Stationery/Office Supplies
+49 (0)911 395-3668
stationery@gfk.com

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