GfK Mail Order

Mail-order business

In our GfK consumer panels we continuously collect market data and target-group profiles for the mail-order business.


GfK Universal Panel: Purchases of nonfood items 

All purchases of nonfood items are recorded by 8,000 German households representative of the population. In this way we are able to depict the market development of mail-order business and its key players in the individual product ranges.
 

GfK Mail-Order Monitor: Key facts for over 100 mail-order companies

Once a year purchaser numbers, purchaser profiles and preference figures for the top 100 b to c shippers are measured.

 

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