GfK Universal Panel: Information potential

Market data for nonfood product ranges in all sales channels

  • Product ranges: What share of nonfood expenditures do the individual product ranges have? How are the different product ranges developing?
  • Sales channels: What share does online business have in the individual product ranges?
  • Sales outlets: Who are the most important key players in the different product ranges? How are my main competitors developing in the individual product ranges?
  • Target group: Which target groups prefer to purchase by mail order? 

More than a source of data!

Specific purchaser target groups (e.g. purchasers by mail order in general or online purchasers) can be further analyzed according to life-style segmentations, micro-geographic living environment data and media usage profiles. Through the combination of purchasing behavior from the GfK Universal Panel with these market research instruments you can set up your complete marketing and sales activities based on comprehensive research know-how.

 

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mailorder@gfk.com

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