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GfK Universal Panel: Analyses and reports

The GfK Universal Panel Nonfood is conceived in such a way that you receive the information relevant to you in a custom-designed report.

 

a) Basic report

With the entry report you receive basic facts and measures annually or semiannually on the market development in the categories and sales channels relevant to you – also statements pertaining to individual key accounts if required.

 

b) Target-group profiles 

For your (potential) purchaser target groups we prepare socio-demographic profiles and, if required, media-usage profiles as well.

 

c) Special analyses 

In order to obtain information on market structures and market potential that goes into more depth a variety of special analyses are available, for example:

• Analyses on exploitation of potential (How well does the company utilize the existing customer base in the different categories? Which competitors exploit my customers particularly well?)
• Buyer switching (How many customers have been lost to other companies and to which ones?)
• Overlap analyses (Where else do my customers make their purchases?)

We would be happy to make you a proposal tailored to your information requirements!