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GfK Games of Chance

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With us your marketing success is not "a matter of sheer luck"  

Our service spectrum includes the setting-up and conduct of individual client panels and the execution of problem-oriented ad-hoc studies. In this way we help our clients to recognize trends in the market for games of chance at an early stage and to develop their strategies on the basis of valid market information.

Client-specific panels  

We conduct individual panels for well-known clients from the games-of-chance branch in order to monitor consumers’ spending behavior and developments in the market for games of chance.

Ad-hoc surveys

We analyze your problem with the help of target group surveys (paper & pencil and/or online) in our consumer panel:

Player target groups: what attitudes, what requirements do they have?

• Game offerings (actual analysis): What images do they have?
• Game concepts (potential analysis): How would a new game offering be "accepted"?

Direct marketing analyses

In our direct-marketing research competence center at GfK we scrutinize direct advertising in the German market for games of chance through a magnifying glass. Learn more about your competitors’ current mailing campaigns, about the image of advertising by telephone, and about the growing area of e-mail marketing.