GfK Retail & Service

We continuously monitor the purchase and usage behavior of private consumers in the area of nonfood retail and various service sectors by means of established panel samples that are representative of the population. In so doing we help our clients to recognize at an early stage opportunities and risks in their markets and to plan their marketing activities on the basis of concrete market information.

Our service spectrum also includes the setting up and conduct of individual client panels in the area of retail and services.

 

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