Where do we come from?

The GfK MobilityMonitor is a classical consumer tracking instrument of GfK. Within the GfK Group, consumer tracking data based on GfK consumer panels forms an inherent part of the GfK information services for more than 50 years.

The GfK MobilityMonitor team is specialized in the transportation and tourism branch. For years, in connection with the GfK TravelScope, we are very popular in the market of vacation trips. (www.gfk-travelscope.com)
The proceeding interdigitation of business, private and vacation trips both on the supplier and consumer side as well as target group fragmentations by an increasing variety of user needs up to individualization confronts our clients with the growing challenge to arrange marketing and sales activities as integrated and comprehensive target group strategies.
Just a consumer tracking information service as the GfK MobilityMonitor guarantees exactly this.

 

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