How do we achieve added value?

Seven chosen aspects no other survey can deliver, and which are special for the GfK MobilityMonitor.

  1. Transparency
    Due to our permanent data collection of every important instance on the level of travel activities, we enable a high differentiated observation of the consumer behaviour that becomes more and more complex.
  2. Individuality
    The quantitatively notably comprehensive collection of travel activities offers the chance to analyse the market and consumer behaviour more finely.
  3. Reality
    In connection with a high number of travel activities, especially the real time survey in the form of monthly diaries causes that results are current and close to reality due to the minimization of the forgetting effect of the interviewees. In other surveys, which are possibly just annually arranged in contrast to GfK MobilityMonitor, important product details are often represented in a lower quality.
  4. Performance
    Short time intervals for surveys enable you to evaluate market developments by numbers of your own company and of competition during the period.
  5. Innovation
    The collection of the same contents in the same unit of investigation in a constant sample enables analyses of individual attitude changes and longitudinal cut observations. No other instrument of mobility behaviour of Germans can do so.
  6. Profitability
    Consumer panels are also very efficient because the fixed samples secure that basic circumstances are available and do not have to be collected again. The best example therefore is the set of questions about income and age which is collected once. For No-Tracking surveys, these questions have to be queried again and again without getting more information in regard to previous surveys.   
  7. Single Source
    Whether it is for your basic market observation, for the development of target group strategies or for the implementation of media plans and CRM-activities – you can solve different aspects of marketing and sales activities in a sample with permanent knowledge of consumer behaviour. Multifaceted correlations, descriptions of target groups and explanation of behaviour procure an especial understanding of consumer behaviour. 

 

Bookmark and Share