The GfK MobilityMonitor supports our clients in the following topics:
A) Reporting on total market and on your business environment
The analysis of current market structures, developments and trends makes sure that chances and risks are identified and the own market position keeps secure.
Current and precise information, standardized conditioned and continuously processed, does its important bit to work on markets efficiently.
We consult you about the market definition and your business environment, and configure the reporting according to your needs.
B) Portfolio analyses about funding agencies in transportation and tourism from the consumers’ point of view
Well-directed growth of your company is accelerated by in-depth knowledge of single sub-segments. Just these who concentrate on the right relations and market drivers take advantage over their competing companies. This cannot be reached by a merely descriptive observation of market action and general descriptions. Today, solely with the most modern analysis techniques and very detailed information mobility behaviour of so-called "hybrid” or "multi-optional” consumers can be explained.
C) Compilation of consumer and target group profiles by analyses and individual surveys
At the beginning of every marketing and media strategy, there are questions about consumer and potential target groups. Accordingly, for every successful company consumer and target group segmentation becomes a livelihood. Based on very accurate declarations of consumer behaviour and travel activities, we deliver decisive information about the structure of your clients and of the clients of competitive firms.
D) Decision support for image positioning, eye-catching and media budgeting
Meaningful, achievement oriented analyses of perception and effect of advertising campaigns are not only a premise of an efficient advertising schedule, but also have a share in positioning your company in the right environment.
E) Information about strategy, sales and marketing out of one single data source
With a view to a customer and a specific target group, we answer the classical marketing questions: WHO consumes WHAT*WHERE*HOW*WHY; and we additionally deliver decisive knowledge about the process of buying decision, of information behaviour and of customers’ loyalty.
GfK Panel Services
GfK MobilityMonitor
+49 (0)911 395-4535
travelscope@gfk.com