What are we doing?

 

We collect the mobility behaviour of Germans. In four survey modules the GfK MobilityMonitor collects very detailed information about business, private, commuter and vacation trips. (www.gfk-travelscope.com)

The special thing about the GfK MobilityMonitor is that we empirically study what consumers exactly do instead of just being responsive to their opinion, thoughts and will. Following this concept, we register every travel activity (business, commuter, private and vacation trips within 50 km) and the associated details about information search and booking.

Central initial questions of our surveys:

  • When and in which context did you travel?
  • Where did you travel?
  • Which tour operator did you choose for your travel?
  • What did it cost?
  • Where did you book?
  • How did you inform you?

For getting a comprehensive image of German’s mobility behaviour, we additionally collect a variety of details towards every question referring to travelling – of the same interviewees in the same sample with identical circumstances.

Thereby we are able to get a very informative view on the behavioural development of single persons in period. This potential of information can just be accomplished by the collection of mobility in context of a classical consumer panel.

Due to the long-term cooperation with our interviewees we get to know the purchase history referred to travels of every single participant. Furthermore, with every additional answered ad hoc-questionnaire, we learn more about the participants’ behaviour in special situations. Simultaneously, we are able to explain the motivation of consumers to purchase.

Not till then you are able to identify the right potentials and to assess the effect of marketing budget more reliably.

 

Bookmark and Share