The GfK MobilityMonitor is a survey method that collects and provides comprehensive information about mobility behaviour in Germany within the GfK consumer panel.
The GfK MobilityMonitor collects information about business trips, commuter trips, day and vacation trips of Germans. Besides these attributes, the interviewees report on destination, distance, cause for travelling and the means of transportation. This variety of attributes allows a detailed review of German mobility behaviour.
The base of data collection is the GfK consumer panel which refers to a classical sample of 20,000 representative households which are continuously surveyed about their consumer behaviour in different sections. This method of collecting data allows the combination of current mobility data and data about travel behaviour in the past as well as general information about socio-demography, use of media and micro-geography.
The market expertise collected by the GfK MobilityMonitor keeps you up-to-date with current trends and market development. Also, it is possible for us to examine the consumer’s behaviour over long periods and to support you in a successful business strategy.
If you have interest in the GfK MobilityMonitor, our personnel would like to advise you:
Roland Gassner:
Tel.: 0049 (0) 911 / 395 – 4535
E-mail: roland.gassner@gfk.com
Marco Grüninger:
Tel.: 0049 (0) 911 / 395 – 3128
E-mail: marco.grueninger@gfk.com
GfK Panel Services
MobilityMonitor
+49 (0)911 395-4535
travelscope@gfk.com