GfK MediaScope Music

With GfK MediaScope Music we offer you the continuous monitoring of the music market in Germany . By means of our instrument GfK MediaScope we collect market data on the purchase of physical sound media (CD’s, MC’s, LP’s, music DVD’s) and digital sound media (downloads, ring tones). These data provide you with detailed insights into the music market and help you to recognize music trends at an early stage and to be able to act accordingly.

 

We offer you:

• Continuous   market observation with answers to the following questions (examples):       
  
  

       - How is the market developing? 
       - Who are the most important key players? 
       - Which stores and retailers are relevant? 
       - What shares do the new forms of marketing music  
         like commercial downloads and mobile content have? 
       - What do the target group profiles of certain market 
         segments or artists look like? 
       - And much more. 
 

• The answering of specific questions by way of ad-hoc studies (online, paper & pencil).