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GfK Entertainment

Through the continuous monitoring of consumer behavior in the entertainment markets books, music, video / cinema, games, photo / print and telecommunication / hardware we help you to recognize at an early stage trends and developments but also opportunities and risks in these markets. On the basis of comprehensive and detailed market information, our instrument GfK MediaScope provides you with the capability of answering questions essential for the success of your company and rendering consumer behavior transparent:

• What are the trends in the individual entertainment markets?
• Who are the key players?
• Which sales channels and key accounts are relevant?
• How much money does the consumer spend on entertainment in the individual markets?
• What is the demographic consumer structure and how is it changing?
• And much more.