GfK PhotoScope

With GfK PhotoScope we offer you the continuous monitoring of the photo market in Germany. By means of our instrument GfK PhotoScope we collect market data on

• the purchase of digital compact, bridge- and single-lens reflex cameras
• the purchase of digital photo frames
• pictures taken with digital and analog cameras as well as the developing and printing of these pictures

always with a focus on the consumer, his or her motivation and specific behavior.

Our ongoing market observations provide you with answers to questions such as:

• Which digital cameras are bought and used by whom?
• How many pictures are taken and saved at which occasions?
• How many pictures are printed and ordered where and in which formats?
• How high is the availability of digital photo frames in households?
• How do shopping and usage patterns change over time?
• And many more.

These data provide you with detailed insights into the photo market and help you to recognize market trends at an early stage and to be able to act accordingly. 

Additionally, the answering of specific questions by way of individual ad-hoc studies (online, paper & pencil) is possible.