GfK PhotoScope

With GfK PhotoScope we offer you the continuous monitoring of the digital and analog photo market in Germany. By means of our instrument GfK PhotoScope we collect market data on pictures taken with digital and analog cameras as well as the developing and printing of these pictures at retailers, online, or at home. In addition we report on the receipt and passing-on of digital photos. These data provide you with detailed insights into the photo market and help you to recognize market trends at an early stage and to be able to act accordingly. 

We offer you: 

 

• Continuous market observation with answers to the following questions (examples):   

  - How is the market for analog and digital photos developing? 
  - On what occasions were the photographs taken? 
  - Where and for what price are analog and digital photos printed? 
  - On what brands of printers are pictures printed at home? 
  - What formats are printed? 
  - How many digital photos are sent by e-mail, for example, and
    how many are received? 
  - What do the target group profiles of certain market segments
    look like? 
  - And much more.  

• The answering of specific questions by way of individual ad-hoc studies (online, paper & pencil)