GfK MediaScope Video / Cinema

With GfK MediaScope Video / Cinema we offer you the continuous monitoring of the cinema market and the DVD purchase and rental market in Germany. By means of our instrument GfK MediaScope we collect market data on movie attendance and the purchase and rental of DVDs. These data provide you with detailed insights into the cinema and the DVD market and help you to recognize market trends at an early stage and to be able to act accordingly.

 

We offer you:

• Continuous market observation with answers to the following questions (examples):

     - How is the market developing? 
     - Who are the most important key players? 
     - Which stores and retailers are relevant? 
     - How are prices developing? 
     - What do the target group profiles of certain market 
       segments look like?
     - How are ticket prices developing? 
     - What is the demographic structure of moviegoers and 
       how is it changing? 
     - What do the target group profiles of certain film
       genres / films look like? 
     - And much more. 
 

• The answering of specific questions by way of individual ad-hoc studies (online, paper & pencil).