GfK MediaScope Games

With GfK MediaScope Games we offer you the continuous monitoring of the interactive entertainment market in Germany. By means of our instrument GfK MediaScope we collect market data on the purchase of PC software, PC games, und videogames. These data provide you with detailed insights into the interactive entertainment market and help you to recognize market trends at an early stage and to be able to act accordingly.

 

 
We offer you:

• Continuous market observation with answers to the following questions (examples):

     - How is the market developing? 
     - Who are the most important publishers? 
     - Which stores and retailers are relevant? 
     - How are prices developing? 
     - What shares do the different platforms have
       (PC, console, handheld)? 
     - What do the target group profiles of certain
       market segments look like? 
     - And much more.  

• The answering of specific questions by way of individual ad-hoc studies (online, paper & pencil)