GfK MediaScope Books

With GfK MediaScope Books we offer you the continuous monitoring of the book and audiobook market in Germany. By means of our instrument GfK MediaScope we collect market data on the purchase of books, audiobooks, and calendars. These data provide you with detailed insights into the market for books and audiobooks and help you to recognize market trends at an early stage and to be able to act accordingly.

 

We offer you:

• Continuous market observation with answers to the following questions (examples):

       - How is the market developing?
       - Who are the most important publishing companies? 
       - Which stores and retailers are relevant?
       - How are prices developing? 
       - What shares do the different genres in the book  
         market (fiction, children’s and youth literature, etc.) have? 
       - What do the target group profiles of certain market 
         segments look like?
       - And much more.

•  The answering of specific questions by way of ad-hoc studies (online, paper & pencil).