Consumer Panels in premium quality
ConsumerScope bases its information offerings on comprehensive, long-standing consumer panels in premium quality that have stood the test of time. As opposed to many other access pools that are incorrectly referred to as panels, the ConsumerScope panels are designed based on the long-term reliable measurement of the relevant facts and distinguish themselves accordingly through
- high response rate
- low panel attrition rate over time
- reliable willingness to cooperate on the part of panel participants
- high degree of representation of the relevant universes
- comprehensive basis information about the participants.
Based on decades of experience, comprehensive know-how and professional panel management, the ConsumerScope panels are specially oriented to the coverage of nonfood and service markets and, in optimum form, enable the combination of purchase tracking and panel insertions. The size of the panels also permits the observation and analysis of low-penetration markets and innovations that may perhaps define the trends of tomorrow.
Depending on requirements, the following panels are available:
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