ConumerScope Nonfood / Services
Consumer research on consumer durables and services :
To recognize consumers’ desires, to understand decision-making processes and then to tap market potential -- nationally and internationally, in existing and in new markets: GfK ConsumerScope supplies the necessary information basis.
Special consumer panels custom-made for nonfood and services continually track information on market developments, market and sales outlet shares, prices, target groups and their loyalty and switching behavior. To answer the question "why” we illuminate the complex selection processes and purchasing motives of the consumers. In all phases – for markets that are rendered transparent.