• Divisions
  • GfK Entertainment
  • GfK Living / Retail
  • GfK Mobility
  • GfK CharityScope
  • DMP (Direkt Marketing Panel)
  • Stationery
  • Lottery
• markets
• Instruments and Tools
• achievements
• panels
• contact

Divisions

Consumer durables and services from the following areas are monitored:

• GfK Entertainment
  Music, books, DVD, games / software, cinema, commercial downloads, mobile content, photo / photofinishing
  
  
• GfK Living/Retail
  Furniture & kitchen, electric appliances, household effects, sanitary fittings, energy, new house & renovation, house & home textiles, DIY & garden, E-Commerce & Mail-order 
  
  
• GfK Technologies
  Consumer electronics, IT, telecommunication
  
  
• GfK Mobility
  Tourism, transportation, automobile
  
  
• GfK CharityScope
  
  
• Direct Marketing Panel
  
  
• Stationery / Office supplies
  
  
• Lottery
  Games of Chance