GfK Mobility - We provide the necessary facts about mobility behaviour and single mobility target groups

As your leading partner for mobility research based on consumer market information in Germany:

• we track the market continuously by collecting empirical information about market trends

• we help our customers to identify opportunities and threads in their markets at an early stage and thereby enable them to create and optimize their marketing strategies based on precise market information

• we monitor not only the pure mobility behaviour of the population but also its determinating factors

• we can thereby fully describe the consumer behaviour

• we can provide you with information about relevant target groups which will supply you with deep consumer insights 

 

 
 

• we can therewith offer you an integrated consumer-information-system, which includes concrete recommendations for successful marketing activities as well as the possibility to control the efficiency of these activities

• we have at our disposal various linkings to combine our market information about mobility behaviour with other GfK-tools and therefore provide our customers with added information

• we set great value to the qualification of our employees

• and last but not least we work with high motivation and lots of fun on the success of our clients.

Presentations at the ITB 2011 in Berlin

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Our business activities

Consumer information to resolve your marketing and distribution questions:

• observation of markets and competition
• customer behaviour
• identification of target groups
• target group approach
• sales management

Markets & sectors

Mobility behaviour
Electromobility
Holiday trip
Business trip
Private trip
Commuter behaviour
Car aftersales

Consumer Panels

ConsumerScope bases its information offerings on comprehensive, long-standing consumer panels in premium quality that have stood the test of time... read more

Cooperations