Purchase Tracking
Market observation and consumer insights
With the continuous observation of consumers’ purchasing behavior ConsumerScope has the ultimately decisive economic transaction process always currently in focus:
The purchase of goods and services with the corresponding monetary expenditures as compensation.
Through the detailed and precise registration of these purchases in consumer panels that are large, representative and therefore capable of being extrapolated, events in the entire market can be reproduced on a reduced scale, so to speak. This applies to market developments and the underlying components.
In this connection, the regular periodic reporting (monthly / quarterly / semi-annually / annually) shows basic information such as the following:
- Market volumes / market shares
- Sales channel shares / key accounts
- Average prices / price classes
- Penetration / buyer structures
- Purchase frequency / average spending
- and much more.
Of course, these data are also available as databases and with the analytical tool QuickTab easy to interpret.
Special information requirements on specific products and brands, on target groups and their purchasing behavior patterns, on changes in behavior relating to promotions or changes in the market, on shopping behavior and on many other consumer insights can be derived from the purchase data through well-aimed special analyses.
