Special Analyses
Consumer insights from the database
Market developments on the one hand and planned marketing measures on the other constantly raise questions:
- Why is the total market and my market share developing in this direction?
- Which groups of buyers are responsible?
- How will they respond to changes in price?
- Where can I best reach a core target group with an innovation?
- Etc., etc., etc.
Questions, the answers to which are often already present in the continuously updated purchase tracking database. The data simply have to be analyzed accordingly.
For this purpose ConsumerScan offers an extensive arsenal of special analyses: from target group profiles through buyer switching and buyer overlapping, gain-and-loss analyses, to segmentation processes, category management analyses and prognosis models.
You will find a summary of the possible special analyses and the questions they are designed to answer under Panel Guide.
We would be happy to advise you on the analytical steps necessary to solve concrete questions. With our analytical software QuickTab clients can also analyze their databases on their own.
