Building Blocks of an Information System

ConsumerScope offers a comprehensive information system for the observation, analysis and prognosis of nonfood and service markets. On the basis of high-class consumer panels various information services interlock with one another.

The core of the ConsumerScope information system is the continuous collection of data on the purchasing behavior of consumers. This tracking of purchases creates transparency with regard to market developments and structures and serves as a basis for marketing and sales decisions. Through an entire spectrum of special analyses the system offers deep problem-related insights into purchasing behavior patterns, decision-to-buy processes, and cause-and-effect relationships in the marketing mix (consumer insights).

The system covers additional information requirements on the quantitative and qualitative fundamental conditions and factors influencing purchasing behavior through a set of ad-hoc possibilities that can either be linked together with the purchase data (single source) or be conducted on their own.

The individual services are: