Consultancy
From consultation and research through data collection all the way to analysis: What we understand by the term "best practice" is the use of our experience and analytical tools for the efficient and farsighted support of your management.
Consumer Tracking offers comprehensive information on market structures and changes, consumption habits, and demand behavior. Our services supply the knowledge necessary for your management decisions. GfK advises and supports you with operable information about your customers – with the help of analyses, interpretations and workshops.
Our market and methodological experts develop in teams study investigation concepts that are in harmony with your requirements. Behind every single task stands an experienced specialist – no matter at what position in our network – who coordinates the information that’s important. With the goal of consumer transparency. With the goal of your satisfaction and your trust.
Strategy Workshop
On the basis of a structured workshop (one to one and a half days) we develop with you and your management team – far removed from daily affairs – your individual strategy and communication paper. In this connection our branch experts working together with you answer the following questions:
- What visions and objectives do you have (short and long-term)?
- What is the environment in which your company is currently acting? (Trends and developments among customers, suppliers and competitors)
- Who are your relevant (core) target groups?
- What are the demands and requirements of your target groups?
- What does your product portfolio currently look like?
- What are the central factors for success in your market?
- How does your performance compare to that of your competitors?
- Elaboration and adoption of a plan of measures to be taken.
Measures Workshop
In order to arrive at the right decisions based on the knowledge gained from our market studies, we offer you a half-day workshop in which we work together to develop and adopt a plan of action.
