Surveys
Complementary information and deeper insights
Many questions relating to marketing and sales require, in addition to an exact analysis of purchasing behavior, more information on the consumer as such and the situation in which he or she is found.
What furnishings do the various consumer target groups have? How satisfied with the furnishings are they? Are acquisitions being planned and if so when and how certain? How frequently and for what purpose are products being used? And what requirements are thereby being fulfilled? How involved is the consumer in a particular category and where does he or she go for information?
These and many other questions can be answered by well-directed questions interjected into the ConsumerScope panels. For example, in this way connections between product ownership (e.g., DVD burners) and purchasing behavior (e.g., with regard to music CD’s and DVD’s) can be established, or between attitudes (convenience orientation, price awareness) and choice of sales outlet, or – in the case of acquisition plans, for example – as a predictor of future purchasing behavior. Questions inserted into a panel are offered both on a multi-client and an individual basis.
A summary of our ad-hoc surveys:
- Inventory surveys / ownership analysis
- Segmentation
- Usage and application studies
- Image and attitude studies
- Target group follow-up surveys.
