Retail & POS Research
The encounter between the consumer and the product takes place at the retail level. Up to 70 percent of decisions to buy FMCG items are made on the premises: at the POS. It is here that the consumer determines the success or failure of your product or measure.
The consumer is inundated by a multiplicity of products and product variations, POS promotions and advertising activities. The budgets for the conception and coordination of POS measures are increasing rapidly. The appearance at POS contributes a large share to the success of your brand – wrong decisions can cost you customers and ultimately a lot of money. It is therefore all the more important that you make your decisions based on sound information. As a full-service establishment GfK Retail & POS Research will develop with you answers and solutions for your questions pertaining to POS. We are the authority when it comes to questions involving the German retail scene: at classic retailers and discounters as well as in specialty shops, drugstores, pet shops, hairdresser’s shops, gas stations and gastronomy.
Standardized Instruments
GfK StoreTest
A controlled market test conducted under real conditions in hypermarkets and department stores. here >>GfK Customer Satisfaction Study: Image Among Retailers
Store managers and department buyers evaluate your company and its success factors in comparison with selected competitors with regard to various aspects of the business. here >>GfK Customer Card Analysis
Customer cards are a suitable instrument for continuously observing the behavior of consumers. In addition to the GfK consumer panel, this instrument enables us to offer you detailed insights into the purchasing behavior of your customers. here >>GfK Mystery POS Check
The GfK Mystery POS Check focuses on surveys at the point of sale based on observable criteria. here >>