• markets
• special divisions
  • advanced business solutions
  • retail & POS research
• instruments / methods
• products / tools
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Special Divisions

• Advanced Business Solutions (ABS)
  Customized and innovative consulting-concepts for complex business issues in the area of fast moving consumer goods (FMCG)                                                                               (Target Group Management, Price-Promotion-Management, Media Management, Shopper Management, Innovation Management and Forecast Management)
  
  
• Retail & POS Research
  Controlled market tests (StoreTest). surveys at retailers, studies with regard to image in the market (StoreCheck) as well as analyses of scanner and customer card data