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Products / Tools

AnalyzeIT

AnalyzeIT is a web-reporting tool based on raw data, i.e., there is no previously aggregated database underlying the tool, but rather a database consisting of raw data installed on a GfK server.

Advantages of a web-server concept (as opposed to an individual PC application)

• Access is possible from any PC that has an internet connection,
  i.e., there is no distribution expenditure, no administrative
  burden at the client’s office, worldwide access even while 
  traveling (laptop or PDA)
• Since no "production” of aggregated databases is required, the
  data are available immediately after the raw data for a new 
  reporting period have been released
• Data maintenance and distribution at the client’s office are
  ruled out
• Corrections in the master data are available immediately after 
  they have been carried out, that is, one doesn’t have to wait until the database has been produced again
• No additional software has to be installed. A web browser 
  (e.g. Internet Explorer) is sufficient ... und much more