GfK Panel Services Deutschland
Preserves
The preserves category is comprised of food that has a longer shelf-life and is preserved in cans, glasses or bricks. As a rule, preserves constitute only one component of a meal. The following market segments fall under the rubric of preserves:
- Vegetable preserves
- Fruit preserves
- Fish preserves
- Sour preserves
- Sausage preserves
From the data, information on the following topics, among others, is gained:
- Sociodemographic description of the households that purchase intensively in the category preserves.
- Into which nutritional cluster can households that buy preserves be allocated?
- How intensively and how frequently are fruit and vegetable preserves purchased?
- How are volume and value sales in the market segment "tuna fish preserves” developing in the various sales channels?
