GfK Panel Services Deutschland
Ready Meals and Convenience
The category "Ready Meals and Convenience” consists mainly of complete meals that can be prepared quickly.
There are also a few cases in this category in which instant products serve as components or side-dishes for a meal.
Within the category "Ready Meals and Convenience” household consumption of the following market segments are investigated and analyzed:
- Frozen meals
- Canned meals
- Wet soup / stew
- Dry soup / stew
- Meals in trays
- Dry meals
- Instant meals in cups
- Chilled meals
- Bouillons and broths
From the data on these market segments information is derived that can be used to answer the following questions:
- How is the market for frozen meals developing among the home-delivery services?
- Which group of buyers intensively purchases wet soup and which purchases dry soup?
- What are the top sorts among wet stews? How strong is the brand bonding?
- What is the substitution relationship between instant cups and dry meals?
- Are households with children really the "only” ones that buy canned ravioli?
