Subject under investigation
In the area of food, data on the purchases of private households of groceries, flowers and pet supplies are continuously collected. Based on this information consumer behavior with regard to markets / segments / brands is analyzed.
Categories
The subdivision into the following categories leads to comprehensive information on the area of food:
Method of data collection
On the basis of the different panels, the method of gathering information varies according to the market structure (e.g. fresh produce, baby food, sweets, etc.).
GfK Panel Services
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food@gfk.com