• markets
  • beverages
  • body care / home care
  • food
  • retail
• special divisions
• instruments / methods
• products / tools
• infopool
• contact

Food

Subject under investigation

In the area of food, data on the purchases of private households of groceries, flowers and pet supplies are continuously collected. Based on this information consumer behavior with regard to markets / segments / brands is analyzed.

Categories

The subdivision into the following categories leads to comprehensive information on the area of food: 

• Baby food
• Flowers
• Delicatessen/condiments
• Ready meals/convenience
• Fresh produce
• Basic food/cooking and baking aids
• Pet supplies/pet food
• Preserves
• Dairy products
• Sweets and snacks
• Miscellaneous/other 

Method of data collection

On the basis of the different panels, the method of gathering information varies according to the market structure (e.g. fresh produce, baby food, sweets, etc.).