GfK Panel Services Deutschland
Fresh Produce
Fresh produce consists of food products from plant and animal production that haven’t been subjected to any extensive processing steps.
In the category "Fresh Produce” the markets are examined for the most part in the following segments:
- Baked goods (bread, cookies, cakes/fancy cakes, small pastries)
- Eggs
- Fish
- Fresh vegetables
- Fresh fruit
- Poultry
- Cheese (see dairy products)
- Potatoes
- Sausages and meat
From the results of the panel data analyses, the following questions, among others, can be answered:
- What is the market share of fresh food from ecological production?
- What motivates the consumer to change his or her purchasing behavior in the market segment "fresh vegetables”?
- How have the product categories at the sausage counter developed over time in terms of sales volume and value?
- Which group of buyers prefers poultry products? Are there differences in the individual federal states?
- How does the household allocate its available budget within the segment of fresh fish products?
- In which sales outlets do households prefer to shop for fresh fruit and vegetables?
- What is the purchasing behavior of "young households” in the market segment potatoes?
