GfK Panel Services Deutschland
Flowers
In the area of food, data on household purchases in the category of flowers and plants are also collected.
The flower market consists of the following partial segments:
- Cut flowers
- Potted and indoor plants
- Balcony and garden plants
- Dried plants
The panel information serves to analyze comprehensively consumer and purchasing behavior in the category flowers as well as the market situation.
The data answer, for example, questions such as the following:
- In which sales outlets is there buyer potential for cut flowers?
- How did the market for potted and indoor plants develop compared to the previous year?
- How can the households be described that prefer to buy dried flowers?
