Delicatessen/Condiments

The heterogeneous category "Delicatessen / Condiments” includes product segments from the cuisine of various countries. From the many variations of delicatessen salads to the items with seasoning characteristics – the category is spread across the entire retail selling space.

The GfK panels register household consumption in the category "Delicatessen / Condiments” and analyze the following market segments:

• Delicatessen salads
• Seasoning sauces
• Liquid salad dressing
• Salad cream / mayonnaise
• Mustard
• Horseradish
• Ketchup
• Vinegar
• Edible oil

Interesting information can be derived from the panel data. For example, the following questions can be answered:

• What is the sales trend for meat salads after the peak phase of the BSE crisis?
• Which new introductions in the market for seasoning sauces are bought in particularly large quantities by the innovators among the households?
• Which group of buyers prefers reduced-fat brands of mayonnaise?
• Which prices are found particularly frequently among the brand specialties in the segments vinegar and oil?