Dairy Products

The category dairy products includes all foods that have "milk” as their basic ingredient. In this connection milk serves as the basis for the manufacture of  drinkable products and numerous processed products in edible form.

Dairy products are divided into:

White Line

• Milk and milk beverages
• Yoghurt
• Curds
• Cooled instant desserts
• Cream products (cream, etc. . . .)

 Yellow Line

• Natural cheese (hard cheese, sliced cheese, semi-solid sliced cheese)
• Soft cheese
• Fresh cheese
• Processed cheese

From the panel data, comprehensive information on the market for dairy products can be derived, e.g.:

• Which group of buyers prefers probiotic yoghurt?
• How is the market for ultra-heated milk and fresh milk in discounters developing?
• How many consumers can a newly introduced instant dessert bind? From which brands / products does the new introduction make its gains?
• What is the importance of brand in the decision to buy a milk-mix beverage?
• Volume and value sales development of soft cheese according to form of service,  that is, counter or self-service shelf.
• Is processed cheese purchased more by younger or by older households?