Basic Food/Cooking and Baking Aids
Within the category "Basic Food / Cooking and Baking Aids" the household purchases of the following market segments are observed and analyzed:
From the data from these market segments information is gained that enables the following questions, among others, to be answered:
How intensively do owners of bread-baking machines buy bread mixes?
How is the market for pasta (e.g. spaghetti, tortellini) developing at hard discounters?
What share-of-requirement rates and parallel usage exist among the rice specialties?
Which group of buyers purchases iodized salt?
How is the market for sugar developing in hypermarkets?
Is semolina losing ground to sweet and dry instant dishes?
What is the seasonal trend for sales of canning sugar?
- What is the substitution relationship between instant sauces and instant products