Baby Food
Within the category "baby food” the household purchases of the following market segments are observed and analyzed:
From the data information is gained that enables the following questions, among others, to be answered:
How is the market for food in glass jars developing in department stores?
Which group of buyers purchases HA food?
Which baby food is given at which age levels?
At what age does spoon feeding begin (and with what, e.g., vegetables)?
Does the purchasing behavior of first-time parents differ from others?