Baby Food

Within the category "baby food” the household purchases of the following market segments are observed and analyzed:

  • Food in glass jars incl. / excl. beverages
  • Formula Milk
  • Cereal
  • Children’s / baby tea
  • Other baby food

From the data information is gained that enables the following questions, among others, to be answered:

  • How is the market for food in glass jars developing in department stores?
  • Which group of buyers purchases HA food?
  • Which baby food is given at which age levels?
  • At what age does spoon feeding begin (and with what, e.g., vegetables)?
  • Does the purchasing behavior of first-time parents differ from others?
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