Miscellaneous/Other
Under the rubric "Miscellaneous / Other" important categories are found that in part can be differentiated in further market segments.
The categories include, for example, segments from the breakfast market or ice-cream categories.
Under the rubric "Miscellaneous / Other" the household purchases of the following categories are observed and analyzed:
From the data, information is gained that can be used to answer the following questions, among others:
How many multi-packs of ice-cream products do hypermarkets and home-delivery services sell in the winter months? Are there particular winter sorts of ice cream?
Which group of buyers purchases frozen vegetables and frozen fruit? How can these households be described?
Are children the core target group for cornflakes or are there other relevant consumers?
How is the market situation for ecological granola products developing? What are the preferred flavors?
Which packaging units are especially successful in the case of glucose / dextrose?